Startups move fast—but sometimes in the wrong direction.
Misalignment between teams and leadership causes costly rework.
How We Work
Each team member (up to five) completes a 10-question form privately to avoid groupthink, and C-Suite influence.
We generate two visual spectrums: one for tone and one for brand, so you can instantly see where your team aligns or diverges.
We meet for a 1–2 hour Zoom session.
You walk away aligned—with a cohesive map that directs your tone and brand.
See it come to life.
After your team aligns, we’ll show you a simple preview of how your brand might look and sound. The full style guide is sold separately, but there’s no pressure to buy
Tone:
Friendly. Curious. Down-to-earth.
Text Color:
Dark Soil (#3A2E2E)
Typeface:
Inter Bold
“Lead by Design didn’t just help us rebrand Our Changing Lives, they helped us finally speak with a single voice. It changed how we communicate with our readers and how we present our articles.”
— Our Changing Lives
Clarity comes first. Everything else follows.
Pay and Start Your JourneyNot aligned after our workshop? We’ll refund you the full $1,000.