Startups move fast—but sometimes in the wrong direction.

Misalignment between teams and leadership causes costly rework.

How We Work
Hero illustration
Jeff Bryant

I am Jeff Bryant, a Product Designer with over 10 years of experience.

I design clean, conversion-driven experiences that help businesses grow. Whether you need a full product redesign, a UX audit, or support defining your MVP, I offer hands-on, results-oriented design services focused on clarity, usability, and measurable impact.

Startups move like rafts. Enterprises move like barges.

Startups pivot fast, testing what floats. Enterprise teams move slower, steering something massive and complex. Each needs design differently—and knowing which kind of vessel you’re on changes everything about how we work together.

Illustration of a startup raft

Rafts — Startups

When your product is still finding its market, design needs to move quickly and stay light. We prototype, test, and course-correct without getting bogged down. Every decision helps you stay afloat while you discover what works.

Illustration of an enterprise barge

Barges — Enterprises

In enterprise, momentum matters. You can’t turn fast, but you can steer with purpose. We focus on alignment—helping large teams point the same direction, reduce friction, and make confident moves that ripple across the organization.

Whether you’re building a raft or steering a barge, we design systems that help you stay balanced, move forward, and reach clear water.

It's easy to get started

Step 1

Each team member (up to five) completes a 10-question form privately to avoid groupthink, and C-Suite influence.

We generate two visual spectrums: one for tone and one for brand, so you can instantly see where your team aligns or diverges.

Sample Tone Question Sample Brand Question

Step 2

We meet for a 1–2 hour Zoom session.

You walk away aligned—with a cohesive map that directs your tone and brand.

Tone and Brand Spectrum

Step 3

See it come to life.

After your team aligns, we’ll show you a simple preview of how your brand might look and sound. The full style guide is sold separately, but there’s no pressure to buy

Voice Snapshot

Tone:
Friendly. Curious. Down-to-earth.

Text Color:
Dark Soil (#3A2E2E)

Typeface:
Inter Bold

“Lead by Design didn’t just help us rebrand Our Changing Lives, they helped us finally speak with a single voice. It changed how we communicate with our readers and how we present our articles.”

— Our Changing Lives

One Unified Direction. $1,000.

Clarity comes first. Everything else follows.

Pay and Start Your Journey

Not aligned after our workshop? We’ll refund you the full $1,000.